Friday, February 6, 2009

Understanding SEO and PPC

Which is better, Search Engine Optimization (SEO) or Pay per Click (PPC)?

In our opinion, the best approach is to combine SEO and PPC. During the initial period of site promotion, PPC carries an advantage because good listings can be achieved in 3 - 6 working days. Organic listings take longer to achieve, as the site needs to first be automatically indexed by the search engines.

What are SEO and PPC and how exactly do they help your business?


80 ? 85% of surfers use a search engine to find what they are looking for. If your site ranks higher in a search engine for a specific search, you have a better chance of bringing traffic to your site. SEO means optimizing your web pages for particular key phrases. This can give you higher rankings at the search engines for your chosen search terms. Optimization means you need to get a number of factors right ? technical infrastructure; key words and phrases; page titles and H tags; enough relevant, well written copy; effective linking strategies; xml sitemaps and more. SEO is not about tricking the search engines but about understanding what elements search engines look for to help determine the relevance of the page to a search term by understanding what the search engines take into consideration.

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